Growth settings
Personas, cadence and targets used by My Day and the reports.
Personas
Who we target and which categories they cover.
Scaling Amazon seller
$1M–$10M brand with in-house ops, needs PPC and catalogue muscle.
Home & KitchenPet SuppliesSports & OutdoorsTikTok-native brand
Viral products on TikTok Shop, wants affiliate and creator scale.
BeautyApparelToys & GamesAggregator / portfolio
Multi-brand operator needing one agency across marketplaces.
Multi-categoryHome & KitchenGroceryFirst-time launcher
Pre-launch or under $500k, needs listing setup and launch strategy.
BeautyBabyGrocery
Cadence & target
Follow-up days after first touch, and how many new leads each month.
Current: day 0, day 3, day 7, day 14 after the first touch.
Monthly outreach targets
Drives the progress bars on every SDR scoreboard.
Tool connections
Outreach and calendar tools the Growth Team works in.
Missive
Shared inbox for email + SMS threads
ConnectedSalesmsg
SMS outreach and reply sync
ConnectedOutlook Calendar
Meeting booking and availability
Not connected